The Moonlight Tea brand is calming, soothing, and serene. It evokes feelings of relaxation, balance, and inner peace. The brand personality is warm, welcoming, and approachable, with a focus on helping customers find moments of calmness and tranquillity in their busy lives. Moonlight Tea is a youthful tea brand that stands out from the more traditional ones that we often see in the grocery store. It is targeting a younger demographic and teaching them the benefits and natural remedies tea can provide.