By rebranding Cobs Bread it presents an opportunity to capture the attention and loyalty of a wider target audience. By infusing the brand with a fresh, modern, and inclusive identity, it attracts younger consumers, caters to evolving preferences, and communicates the dedication to quality. Their mission is to create an experience for the customer by showing them the art of baking quality and traditional breads and pastries and expressing how these baked goods can be enjoyed in a variety of social settings, not just daily life. Updating the brands identity, packaging, uniforms, and incorporating illustrations into their brand will make Cobs look and feel more approachable to a wider range of people. The target audience is people from 16-40 years old.